Optimizing for Search Engines, Image Alt & Link Title Text- Part Six.
Image Alt Text & Link Title Text
These are two annoying, small details that are often over looked but are important for optimizing for search engines. Both the Image Alt Text and Link Title Text have about the same purpose in the Search Engine Optimization. They add more legitimate places where you can stash keywords.
Here is what the Image Alt Text looks like in the HTML code:
<html>
<head>
<title>Title Text</title>
<META NAME=”TITLE” CONTENT=”Title Text” >
<META NAME=”keywords” CONTENT=”Keywords list” >
</head>
<body>
<img src=”image.gif” alt=”Image Alt Text”>
<p>Page body.</p>
</body>
</html>
And here is what the Link Title Text looks like in the HTML code:
<html>
<head>
<title>Title Text</title>
<META NAME=”TITLE” CONTENT=”Title Text” >
<META NAME=”keywords” CONTENT=”Keywords list” >
</head>
<body>
<a href=”link.html” title=”Link Title Text”>Link</a>
</body>
</html>
Keep these short and to the point. A good rule of thumb is to use the Title text for this text. On the Image Alt text you can use the title text of the page that the image is on. I would not use the same exact text on more than three images. Alternate and reword the sentences. For the Link Title Text use the Title text of the page that the link is linking to. This actually helps with the positioning of the target page.