Optimizing for Search Engines, H2 - H4 tags - Part Four.
H2, H3 & H4 Tags
H1, H2, etc. stands for Heading 1, Heading 2, etc.
Here is what the H2 Tag looks like in the HTML code:
<html>
<head>
<title>Title Text</title>
<META NAME=”TITLE” CONTENT=”Title Text” >
<META NAME=”keywords” CONTENT=”Keywords list” >
</head>
<body>
<h2>Page title.</h2>
<p>Page body.</p>
</body>
</html>
About 3 to 4 years ago H1 tag was as important as the Title tag is now, but now, H1 no longer rules the playground. H2, H3 and H4 has taken it’s place. Search Engines use this tag together with the Title, Meta Title, Meta Description, META Keywords and the content on the page to determine the topic and index it in the SERPs.
Every page in a website should have at least one H2 tag. Then H3 and so on, can be used for sub-headings. All the headings on a page should be relevant to each other as not to confuse the search engines and they should be as close to the top of the page as possible. You should use the same sentence you used in the Title tag for thisH2 heading, since the H2 tag would actually hold the humanly-visible Title for the page.