Optimizing for Search Engines, Meta Keywords & Meta Description - Part Three.
META Keywords
Here is what the META Keywords Tag looks like in the HTML code:
<html>
<head>
<title>Title Text</title>
<META NAME=”TITLE” CONTENT=”Title Text” >
<META NAME=”keywords” CONTENT=”Keywords list” >
</head>
<body>
Page body.
</body>
</html>
The META Keywords are not as important for Google optimizing but still is useful for raising the keyword density on the page. You should have already sifted through the pile of keywords and picked out the ones that go to each page.
I usually start with the most important keyword or term and then list the rest. Do not list the same keyword more than 4 times. I try not to use it more then 2 times but in some cases you just need to use it more often so keep it to 4 or so.
Again if you are selling shoes here is what your META Keywords would look like:
<META NAME=”keywords” CONTENT=”nike air force one shoes, nike shoes, best price, save” >
Some people like to use hundreds of keywords in this section, but times have changed and the META Keywords do not have as much effect on your position as other elements on a page. I find that 4 to 10 keywords is sufficient. The first keyword should be your main keyword that you focused the title on.
META Description
Here is what the META Description Tag looks like in the HTML code:
<html>
<head>
<title>Title Text</title>
<META NAME=”TITLE” CONTENT=”Title Text” >
<META NAME=”keywords” CONTENT=”Keywords list” >
<META NAME=”description” CONTENT=”Description text” >
</head>
<body>
Page body.
</body>
</html>
Description text plays a big role in optimizing for search engines. This text is used in part for the page description in SERPs.
It is important to include your main keyword in this text and to keep it close to the begining of the sentence. When Google and other search engines use this text, sometimes they cut it off in the middle of the sentence. So keepyour main keyword and descriptive text in the beginning of the sentence.
I usually keep the META description the same or a little longer version of the META title. This helps focus the page on a sertain keyword of key phrase.